Time of issue:

2026-02-10

Cosmetics packaging is a rapidly growing niche field in recent years. In the era of the eye economy and lipstick effect, cosmetics packaging presents characteristics such as exquisite printing, irregular structure, niche brand, and end-to-end service. For companies struggling in the fiercely competitive packaging industry, it is time to carefully study the business opportunities brought by the development and changes in the cosmetics industry. Below, we will share concise information about the cosmetics industry. If you are interested, you can bookmark it. 01. Industry scale and growth potential China is the second largest consumer of cosmetics after the United States, accounting for 12.7% of the global cosmetics market. As the second largest consumer of cosmetics, the size of China's beauty and personal care market reached 477.7 billion yuan in 2019, a year-on-year increase of 13.8%. Compared with other consumer industries, according to data from the National Bureau of Statistics, the retail sales of cosmetics consumer goods in China increased by 12% year-on-year in 2019, ranking second only to the daily necessities, which increased by 13%. 02. Industry representative brands and corresponding companies In the Chinese cosmetics market, the market share of domestic brands is slightly higher than that of international brands. By 2018, the market share of domestic cosmetics brands had increased to 56%. The high-end market is controlled by international brands, while most domestic brands target the mass market. Domestic brand channels have deeply penetrated and have obvious advantages in the third and fourth tier offline markets. From the online perspective, the most significant change in 2019 is the rise of Tiktok E-commerce and Taobao Live, which further shortens the distance between users' "planting grass" and purchase. With the advantages of wide channels, high cost-effectiveness, and fast supply chain response, the market share of domestic cosmetics brands continues to increase. The listed companies of domestic cosmetics brands in China mainly include L'Oreal, Marubeni, Shanghai Jahwa, Yujiahui, Huaxi Biotechnology, Betainy and other companies. Among them, Shanghai Jahwa was established early and has many local traditional brands under its umbrella, such as Baicaoji, Meijiajing, Liushen, Jia'an, Shuangmei, etc. Although Huaxi Biotechnology was founded in 2000, most of its independent brands have been established in the past two years, such as BM and Mibeier. Yujiahui was established relatively late, but its brands such as Yunifang and Xiaomuzu are no less well-known than traditional old brands. Basic information of brands under major listed companies in the Chinese cosmetics industry: 03. Sales performance of industry representative brands The sales of local brands such as Kuadi and Runbaiyan under Huaxi Biology, Lianhuo under Marumi, Qichu under Shanghai Jahua, Yunifang and Huayaohua under Yujiahui, and Winona under Betaini have all grown rapidly. From 2019.07-2020.08, the sales of makeup/perfume/beauty tools on Taoxi platform showed that the sales and sales of Caitang under Pelaia, Love Fire under Marumi, Shuangmei under Shanghai Jiahua and Shiyi under Yujiahui grew rapidly.